Quality agencies pick and choose their clients. Saying yes to everyone is a telltale sign of an agency that doesn’t care about their clients. Not every potential client is going to be a good fit, regardless of their budget. And that’s okay.

Advertising and marketing are often confused, but they serve different purposes and yield distinct results. Like cardio vs. weightlifting, each has unique benefits and should be used together for optimal results. A well-rounded strategy that includes both can elevate your business to new heights. Neglecting one for the other is impractical and can hinder growth. Understanding the distinct roles of advertising and marketing is key to achieving your business goals. Let's discuss how to use the right mix to propel your business forward.

In my extensive experience in the marketing technology industry, I've found that hiring an external agency often surpasses building an in-house team. Companies like General Motors and Ford excel in their core businesses, not in developing marketing technology, and they rely on external experts for their digital needs. An agency brings specialized skills, cost-efficiency, and a broader talent pool, allowing companies to focus on their strengths. Embracing this approach can elevate your business, providing better ROI and enabling you to reach new heights.